Packaging Design - Alice in Wonderland

For my can design project, I chose to redesign the Crush brand. Inspired by the color packaging of the fruit punch flavor, I envisioned a Disney Alice in Wonderland-themed series. The blue color reminded me of Alice’s dress, leading me to design the other fruit flavors to correspond with characters from Alice in Wonderland. I opted for a flat, cartoony, and playful drawing style to align with the vibrant and fun aesthetic of the Crush logo.